Global ads are a world apart

by Anti-aging @ Sun, 24 Feb 2008 02:00:02 -0600
Cincinnati Enquirer - ... in some instances what sells a product in one part of the world could confuse or even offend consumers in other places. Take P&G's Olay brand. In the U.S., Latin America and Western Europe, the lotions and cleansers are touted for their "anti-aging ...
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